Analytics Dashboard

FunnelFox provides you with basic charts based on data from your funnels. These charts can communicate signals about performance of your funnels.

Collecting screen data

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Republish your funnels

Funnels released before December 24, 2024 do not track all necessary events.
Data from such funnels is hidden from charts to avoid anomalies.

To obtain complete performance measurements you need to mark screen types in your funnels.

Dashboard charts

Primary dashboard provides you selection of pre-configured charts that can help you understand performance of your funnels.

❗ Charts display data in the UTC+00:00 time zone. Consider this when comparing data with other analytics systems.

Total Revenue

Total Revenue chart presents you with gross income of your funnels. The chart is partitioned with billing reason to understand the origin of your income.

CR: Start to Purchase

Start to Purchase chart presents you with conversion rate of unique started sessions to sessions with purchases. Multiple purchases inside one session do not affect the metric.

CR: Start to 2nd Screen

Start to 2nd Screen chart presents you with conversion rate of unique started sessions to 2nd screen presented.

CR: Start to Paywall

Start to Paywall chart presents you with conversion rate of unique started sessions to sessions presented to Paywall screen. Paywall screen type is required for calculating the metric.

CR: Paywall to Purchase

Paywall to Purchase chart presents you with conversion rate of unique started sessions with presented Paywall screen to sessions with purchases. Paywall screen type is required for calculating the metric. Multiple purchases inside one session do not affect the metric.

CR: Purchase to CTA

CR: Purchase to CTA chart presents you with conversion rate of unique started sessions with purchases to sessions with pressed CTA Button (such as "Download app" button). Button must have CTA property set to Yes

ARPPU

ARPPU chart presents you with gross income divided by unique sessions with transactions.

ARPU

ARPU chart presents you with gross income divided by unique sessions.