Meta Pixel

Meta Pixel is a event tracker that helps you optimize your ad campaigns in Meta products such as Instagram, Facebook, etc.

FunnelFox can integrate with your Facebook Events Manager via Meta Pixel and provide following benefits:

1. Track standard events, such as Purchase, Complete Registration, etc. (complete list below)
2. Persist events via Conversions API

Meta Pixel vs Conversions API

It is best to understand the difference between the two right from the start.

Meta Pixel creates user identity on your funnel, tracks events from a browser.

Conversions API receives events from FunnelFox servers, and checks if these events were already sent from a browser.

Conversions API is an addition to Meta Pixel that we highly recommend.

Should I configure Conversions API?

Absolutely! The idea behind Conversions API is to back up browser events that may not always be available.

For example, if user purchases your product using PayPal in tab-less browsers (such as Facebook WebView), browser would not send Purchase event. This happens because purchase occurs on paypal.com side, while your funnel is closed and cannot receive updates. Conversions API steps in to fix this issue — FunnelFox servers receive PayPal transaction and send Purchase event using Conversions API. As a result — you don't loose any events.

FunnelFox makes sure that events in Conversions API and their attribution match with browser Meta Pixel events. This allows Facebook Events Manager to deduplicate events sent from both browser and server, resulting in a single persistent event in your Facebook Events Manager.

Tracked events