Google Ads Conversion Tracking

FunnelFox sends key events (such as purchase completions) to your connected GA4 property. You can use these events to set up conversion tracking in Google Ads and optimize your ad campaigns.

This guide shows how to use existing GA4 events to configure Google Ads conversion tracking.

Instructions for Google Ads

1. Go to Google Analytics Admin panel -> Data Display -> Events
2. Mark the purchase_completed_success as a key event

3. Go to Admin and select Google Ads links in Product links

4. Click Link

5. Click Choose Google Ads accounts and link your account

6. Leave the toggles On, click Next and Submit

7. Go to Google Ads -> Tools -> Data Manager
8. Select Google Analytics (Ga4) & Firebase

9. Select Google Analytics and click Next

10. Leave the toggles On and click Link

11. Go to Goals -> Conversions -> Summary
12. Click + Create conversion action

13. Select Import, Web and click Continue

14. Select the purchase_completed_success event and click Import and continue

15. Congrats! You made it this far. Now you can track your conversions in Google Ads.